
Sports Illustrated came out with their "Fortunate 50" list of the top-paid athletes. Tiger Woods fell to 5th this year due to several lost endorsements--despite playing better. He had been #1 on the $$$ totem poll since 2004 before losing the spot to boxer Floyd Mayweather.
Its estimated he took a $20,000,000 haircut last year. Woods, Phil Mickelson and Rory McIlroy were the only pro golfers to make the list.
No. 5: Tiger Woods
Salary/Winnings: $7,839,027
Endorsements: $33,000,000
Total: $40,839,027
Tiger is back -- he earned more than anyone on Tour over the past 12 months -- but sponsors have been slower to return. Woods’s current deals are with Nike, EA, Rolex, Kowa (a heat rub), Fuse Science, Upper Deck and NetJets. In the past two years various lists have put Tiger’s portfolio in the $50 million range; don’t believe them. Marketing experts say that even $33 million is generous, but no one really knows how much his deal with Nike is worth. (The best estimates put it at $20 million per year.) And now that Nike is using him in TV ads again (with the ascendant Rory McIlroy), you can bet the Swoosh sees fresh value in its biggest golf star. Phil Mickelson makes more in endorsements, but the 37-year-old Woods made double on the links.
No. 6: Phil Mickelson
Salary/Winnings: $3,528,000
Endorsements: $36,000,000
Total: $39,528,000
In golf (and tennis), more than in other sports, endorsement contracts are heavily rankings-based and full of performance bonuses. At 42, Mickelson isn’t winning as much, but he’s still a sponsor’s dream because of his likability. In an ad for arthritis medicine Enbrel (for which he likely earns $7 million a year), he’s decked out in sponsorships: KPMG on his visor, Barclays on the chest of his polo, Callaway on the sleeve.
No. 7: Rory McIlroy
Total: $33,336,796
The widely reported Nike deal is bringing McIlroy at least $20 million a year, but it’s also likely a rankings-based contract, full of many bonuses that Rory hasn’t earned so far. Nike took a huge, long-term gamble on him that doesn’t yet look so wise, but he’s got quite a while to prove himself worthy. And to be third in the world among active golfers for endorsement earnings, at age 23, that’s pretty impressive. Other brands that all came calling in the very recent months include Bose and Omega watches.
McIlroy, the third pillar of golf’s latest Big Three, was listed in the International 20, not the Fortunate 50, but his earnings would have easily placed him in the top 10.